Crested Butte Wine + Food Festival
+ Brand Identity System with Illustrations
+ Website Design
+ Event Signage
+ Branded Merchandise
The Crested Butte Wine + Food Festival is an annual celebration that brings together world-class chefs, winemakers, brewers, distillers, sommeliers, and other expert epicureans.
The challenge was to create a consistent, cohesive brand identity system with the flexibility to accommodate yearly event themes. In 2024, for example, it was “Vintage Summer Camp,” while the theme for 2025 was “Southwest Americana.” We created an evolving suite of illustrations in a consistent style—giving them a bank of imagery that ebbs and flows from year to year.