Modern Meadow

+ Website Design
+ Copywriting
+ Infographics & Brand Collages
+ Website Development
+ Website Hosting

Modern Meadow’s website and messaging didn’t reflect their status as a $1B biotech company—especially since the firm pivoted away from products toward a platform/technologies model. To attract investors and partners, the CEO sought to reposition Modern Meadow as an innovator creating real impact today.

To engage designers who ultimately choose which materials they want to use—and to reinforce the idea that Modern Meadow technologies were available and in-market now—we took a lighter, brighter, retail-like approach to the website design and messaging. Along with data visualizations that conveyed meaningful sustainability, the site invited audiences to explore their bio-based materials platform based on real-world applications in transportation, fashion, and more.

The new site addressed traditional B2B audiences as humans who share Modern Meadow’s commitment to transforming the supply chain. The content not only describes how the tech works, but why it matters.

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Collaborators:
Wayne Geyer: Brand Strategy + UX + Messaging + Copywriting
Bri Hermanson: Website Development

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Lilco Studio did a fantastic job collaborating with Modern Meadow on our new website. They are a seasoned, nimble, and strategic team that truly complement each other. They brought to life how we want to look, sound, and feel—and the end product has led to improvements in our website KPIs.

— TENTEN WU, Marketing Consultant

Since Launch:

  • Unique Users

    27K

  • Organic Traffic

    +63%

  • Leads Generated via Gated Content

    250+

  • Improvement in Global Page Rankings

    +36,893

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