Empire Baking Company

Our relationship with Dallas’ longest-operating artisan bakery has been long and incremental. Initially, they called to adjust their logo, which turned into a brand study and overall update and expansion. Since that first phone call, we have designed and built a custom website as well as store signage, packaging, and brand illustrations. 

The previous website was outdated, not responsive, not streamlined for e-commerce, and there was no social media component. With competition from newer, more tech-savvy craft bakeries, Empire was missing sales opportunities. 

We restructured the site content and reimagined the user experience. We designed and implemented a menu system, added pre-scheduled opening and closing of the online ordering system, programmed reminders for order pickup, pre-programmed lead time for specific items, created a custom popup calendar that adjusts for the operating hours of different locations, and created a backend with editable fields to facilitate updates by the client.

We love working with local businesses and are eager to continue this relationship and see Empire flourish in the Dallas community.

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Collaborators:
Wayne Geyer, Strategy & Copywriting
Bri Hermanson, Website Development