Staystitch
+ Brand Identity
+ Brand Voice
+ Brand Applications
+ Signage
Sew awesome! | Named for a finishing stitch that prevents distortion or warping, Staystitch is a local hub for those who find community in sewing. Stocked with patterns, materials, and notions to appeal to a younger, purpose-led audience, Staystitch is not only a store but a place to hang out, learn, and share experiences with like-minded souls.
Along with the visual identity—which included a custom logotype, colors, and typography—we crafted a story celebrating all the reasons people sew: self-expression, identity, body positivity, self-reliance, and more.
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Collaborators:
Wayne Geyer, Brand Strategy + Messaging + Copywriting
