Empire Baking Company

Dallas’ Longest-Operating Artisan Bakery  |  We’ve enjoyed a long, trusting relationship with Empire Baking Company. They originally reached out about refinements to their logo, which evolved into an update and expansion of their visual identity—including illustrations, signage, packaging, and more. 

In 2023, the founders and marketing director turned their attention to the company website and digital presence. The existing site was not only visually dated but seriously limited in terms of functionality. With increasing competition from newer, more brand- and tech-savvy craft bakeries, Empire was missing opportunities to engage with newer generations of customers. 

Our work involved re-structuring the content, conceiving and directing custom photography, and re-imagining the user experience for mobile and social. In particular, we clarified and streamlined the online holiday pre-ordering process for users and created simple navigation by “menu”—including everyday baked goods, seasonal items, grab-and-go foods, group/event ordering, and gift items—to help users understand Empire’s huge variety of products and services.

Equally important, we crafted a story about Empire and artisan baking that uniquely positioned them in the marketplace and clarified their value.

We loved working with this family-owned business and reinventing the way they show up for their audiences.

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Collaborators:
Wayne Geyer: Brand Strategy, UX, Copywriting
Bri Hermanson: Website Development
Jeremy Sharp: Photography (location)
Kelsey Foster: Photograohy (food)