Versa Designed Surfaces

We create better ways to transform walls. | Having invested significantly in technologies, facilities, and capabilities—this 70-year-old manufacturer of contract wallcovering was ready to enter the middle market as a global leader and innovator.

Despite being the only vertically integrated manufacturer in North America and one of the most recognized suppliers in the industry, Versa had no formal positioning, brand identity, or marketing. The opportunity: build a comprehensive brand and story from the ground up.

Working directly with the second-generation owner and newly appointed sales and marketing executives, we developed a visual and verbal identity that positions Versa as a value-added partner with industry-leading solutions in design, technology, and sustainability.

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Collaborators:
Wayne Geyer, Brand Strategy + Positioning + Messaging + Copywriting
Jeremy Sharp, Photography & Videography