Yonderwear
+ Brand Strategy (Platform + Voice)
+ Brand Identity
+ Brand Guide
+ Brand Illustrations
+ Video + Photo Art Direction
Feel good in our underwear. | Yonderwear is a startup founded by friends in Seattle, Washington, and Crested Butte, Colorado. What started as a wedgie blossomed into a full-fledged passion project, fueled by a love for the outdoors and a desire for everyone to be comfortable doing what they love.
Inspired by 1960s and 1970s psychedelic fonts and vivid colors, the brand features a custom interlocking logotype and graphic illustrations of natural forms. The letters stretch and twist like a rock climber, and the resulting mash-up creates a “feel good” vibe with an outdoorsy element.
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Collaborators:
Wayne Geyer, Strategy & Copywriting
